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Home Staging and What it Can Do For You

June 7th, 2010 by nwarren

If you are in the process of selling your home or Boston luxury condo, you have probably been wondering how to go about home staging. Establishing an image by “dressing for success” can be a critical aspect of home staging, and it’s becoming increasingly popular now because it works. In a recent article by Phoebe Chongchua of Realty times, she discusses the options for home staging, the benefits, and some tips on how to do it.

First off, it may be helpful to likening staging your home to that of literally staging a theatrical production. As the “director”, you have to use a critical eye to create an ambience via open space, décor, and furniture. When done correctly, you can create this feel for your buyers that can persuade a purchasing decision.

For example, the layout of rooms can generate ideas of how buyers can use the space. Where did you put the couch in relation to where you could put the TV? Is a mass of electrical cording indicating lack of outlets? Is that single computer on the office desk in front of a light-streaming window, which is reminiscent of model home catalogue? Anything that can be perceived as cramming to its limit can unconsciously make buyers feel uneasy. This is especially true for the snooping buyer who goes into an overflowing closet. A neatly organized office or living space conveys a feeling of accomplishment and success, as buyers feel as if they can get things done in your home. Something as simple as this can lead to an offer.

Here are three tips you can use to stage your home:

  • De-clutter: Clutter is a give-in with any home, as we tend to accumulate over the years. However, it can be a huge distraction to potential buyers, as it’s difficult to imagine a home without the clutter.
  • De-Personalize: Personal photos or trinkets can also hold more time and attention of your buyers than your actual home. Store these items temporarily, or pack them up – aren’t you moving soon?
  • Brighten and Lighten: This goes back to the look of the model home catalogue, and going for that ideal atmosphere and aesthetic. A dark house with mood lighting can be good for your personal, creative ambience, but bright light is best for showing your home.

In following these simple things, you can improve your chances of selling your home through home staging. You want the potential buyers of your Boston loft to envision their life there – and to make you an offer!

View the full article here.

(Image is from a WarrenRe listing – click here for full listing details!)

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This entry was posted on Monday, June 7th, 2010 at 9:36 am and is filed under boston apartments, Boston Commercial Real Estate, Boston Development, boston investment property, Boston Luxury Loft, Loft Buildings, Luxury Apartment, Luxury Buildings, Selling Your Boston Condo or Home, Warren Residential Group. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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