Marketing Your Property
Residential Sales and Marketing
What most real estate brokerages dont understand is that there is much more to selling a property than just listing it in the Multiple Listing Service. From professional photography to direct mail and email campaigns, multiple strategies must be implemented immediately and consistently if you want to guarantee swift sale at a fair price.
A Warren Residential Group Listing Specialist will setup an initial meeting designed to find out what your specific goals are. From there, we will design and implement a specific marketing strategy that will effectively achieve your goal as quickly as possible!
Below you will find some of the selected branding strategies Warren Residential Group uses to market your property:
Photography:
Photographs are the first thing buyer’s look at. If your listing does not have well lit, clean looking photography, buyers will look right past it. We will consult with you on how to present and stage your home to provide consistently pleasing photographs which will help present your home in a lovely and warm fashion.
Virtual Tours:
With 80% of home buyer’s starting their search online, allowing them to virtually tour your home helps buyers to get a feel for the house without actually being there. If someone is still interested in viewing your home after seeing a virtual tour, they are much more likely to make an offer because they already know they like the home.
Floor Plans:
One of the most common questions our buyer’s ask is if a property has a floor plan. I’m sorry to say that most other listing brokers do not provide this. We feel it is necessary for all of our listings to have a floor plan. This allows our online clientele to truly get a feel for a layout which sometimes cannot be understood just through pictures.
Original Website:
Every listing we take gets a custom website strictly dedicated to that property. We try to make the web address the actual property address when available so it is easy for potential buyer’s to remember. This is like a virtual listing sheet which buyer’s can show their friends and family and print for easy access. We include all photographs, virtual tours, and floor plans on these sites.
Featured Property on WarrenRE.com:
WarrenRE.com received thousands of unique visitors per month. With your property featured prominently on the site it will receive this traffic as well.
Listing Sheets:
This is a tried and true marketing method that has been used for years. These can be distributed via open houses, direct mail, and electronic mail to potential buyer’s and other brokers.
Email Marketing:
We have access to hundreds of willing and able buyer’s and their brokers through our onsite database. This email will automatically be blasted to these people on a regular basis to ensure your property is always on their mind.
Direct Mail Marketing:
We will send out specially made post-cards or listing sheets to our active buyer list, other brokers, and most importantly other residents in the neighborhood. We find many homes are sold resulting in this type of marketing either by having neighbors telling friends about the property or themselves moving within the neighborhood to a better home.
Traditional Print and Online Advertising:
While more and more people are starting their search online, it would be detrimental to our clients to not advertise in more traditional media such as the Boston Globe. We will also tailor this advertising to local periodicals which are focused more on specific neighborhoods or towns.
