Residential Sales and Marketing
What most real estate brokerages dont understand is that there is much more to selling a property than just listing it in the Multiple Listing Service. From professional photography to direct mail and email campaigns, multiple strategies must be implemented immediately and consistently if you want to guarantee swift sale at a fair price.
A Warren Residential Group Listing Specialist will setup an initial meeting designed to find out what your specific goals are. From there, we will design and implement a specific marketing strategy that will effectively achieve your goal as quickly as possible!
Below you will find some of the selected branding strategies Warren Residential Group uses to market your property:
Photography:
Photographs are the first thing buyer’s look at. If your listing does
not have well lit, clean looking photography, buyers will look right
past it. We will consult with you on how to present and stage your home
to provide consistently pleasing photographs which will help present
your home in a lovely and warm fashion.
Virtual Tours:
With 80% of home buyer’s starting their search online, allowing them to
virtually tour your home helps buyers to get a feel for the house
without actually being there. If someone is still interested in viewing
your home after seeing a virtual tour, they are much more likely to
make an offer because they already know they like the home.
Floor Plans:
One of the most common questions our buyer’s ask is if a property has a
floor plan. I’m sorry to say that most other listing brokers do not
provide this. We feel it is necessary for all of our listings to have a
floor plan. This allows our online clientele to truly get a feel for a
layout which sometimes cannot be understood just through pictures.
Original Website:
Every listing we take gets a custom website strictly dedicated to that
property. We try to make the web address the actual property address
when available so it is easy for potential buyer’s to remember. This is
like a virtual listing sheet which buyer’s can show their friends and
family and print for easy access. We include all photographs, virtual
tours, and floor plans on these sites.
Featured Property on WarrenRE.com:
WarrenRE.com received thousands of unique visitors per month. With your
property featured prominently on the site it will receive this traffic
as well.
Listing Sheets:
This is a tried and true marketing method that has been used for years.
These can be distributed via open houses, direct mail, and electronic
mail to potential buyer’s and other brokers.
Email Marketing:
We have access to hundreds of willing and able buyer’s and their
brokers through our onsite database. This email will automatically be
blasted to these people on a regular basis to ensure your property is
always on their mind.
Direct Mail Marketing:
We will send out specially made post-cards or listing sheets to our
active buyer list, other brokers, and most importantly other residents
in the neighborhood. We find many homes are sold resulting in this type
of marketing either by having neighbors telling friends about the
property or themselves moving within the neighborhood to a better home.
Traditional Print and Online Advertising:
While more and more people are starting their search online, it would
be detrimental to our clients to not advertise in more traditional
media such as the Boston Globe. We will also tailor this advertising to
local periodicals which are focused more on specific neighborhoods or
towns. Look below to see some of our affiliates and mediums for doing
this:
